The Asahi Newspaper Advertising competition is a significant event in the graphic design industry, and I was honored to receive a prestigious award in the student category. This competition was a turning point for me, solidifying my decision to pursue a career as a graphic designer.

The task was to choose a real product of our liking and create an advertisement for it.

For my entry, I chose to focus on makeup, specifically a type of rouge called maquillage. The concept behind my advertisement idea was that anyone can become a beautiful lady with this rouge. To emphasize this message in a humourful way, I decided to apply the makeup to the face of fish rather than a human beings.

The images of the fish were taken from an educational book. I added makeup to each of them and included some information about their habitats and a fictional statement from each of the fish about how the use of the makeup makes them feel.